Building a shared red-flag checklist: how do you spot marketing outrunning evidence?

Let's build a checklist the whole board can use. Candidate red flags I keep seeing: - Animal-only data cited as if it settles human efficacy. - Evidence level quietly upgraded ("clinically proven" for a compound with one small trial). - "No side effects" stated as fact rather than "no controlled safety data". - A confident protocol attached to a compound with no outcome trials. What would you add? Reply with signals and we'll fold the best ones into a Start-here guide.